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 <title>Zoola</title>
 <link>http://www.startupisrael.com/taxonomy/term/10</link>
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 <title>Company Naming</title>
 <link>http://www.startupisrael.com/zoola/company_naming</link>
 <description>&lt;p&gt;This is an invitation to discuss the importance, AND sentiments regarding the naming of your company or product in the hi-tech industry.&lt;/p&gt;&lt;p&gt;When flying to a trade fair -  										Would you attempt to fly the aircraft? 										  Not unless you are a pilot. When you need your 										offices built would you hire a contractor? 										  Yes, unless you are one yourself. You will turn to 										consultants or , contractors 										  or employees for every task which is not in your 										area of expertise. Yet, when it comes 										  to naming your baby or generating your business marketing 										and communications strategy - you feel 										  so strongly about it, you simply cannot let others 										handle it. With no resources to hire 										  a full time employee you are sometimes tempted to do it 										yourself. What else can you do?&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.startupisrael.com/zoola/company_naming&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.startupisrael.com/zoola/company_naming#comments</comments>
 <category domain="http://www.startupisrael.com/taxonomy/term/10">Zoola</category>
 <pubDate>Wed, 21 Feb 2007 04:26:58 -0600</pubDate>
 <dc:creator>Lemino</dc:creator>
 <guid isPermaLink="false">240 at http://www.startupisrael.com</guid>
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