Zoola

This is an invitation to discuss the importance, AND sentiments regarding the naming of your company or product in the hi-tech industry.

When flying to a trade fair - Would you attempt to fly the aircraft? Not unless you are a pilot. When you need your offices built would you hire a contractor? Yes, unless you are one yourself. You will turn to consultants or , contractors or employees for every task which is not in your area of expertise. Yet, when it comes to naming your baby or generating your business marketing and communications strategy - you feel so strongly about it, you simply cannot let others handle it. With no resources to hire a full time employee you are sometimes tempted to do it yourself. What else can you do?