Walla launching new search engine and PPC advertisement infrastructure
Submitted by ron on January 9, 2007 - 13:54
Walla launches their new Search engine today. The cost was around 1M$, over 4 years, and they will continue to invest another 1M$ in the upcoming years on the service.
The sponsored links will come from the new Walla AdVantage ad service, which is a bit similar to Google AdWords and work on the PPC (Pay Per Click) system.