Pdway- Making Money with Cellular Coupons - raised $3 Millions
Submitted by gil on April 6, 2007 - 17:30
Pdway, an Israeli startup involved in the development of a solution for distribution and use of coupons at sales points with the use of cellular phones for the U.S. market, has completed its first round of financing of $3 million by a private U.S. investor. Pdway was established in early 2006 by a pair of entrepreneurs, Omri Kohl and Yuval Mader. According to Kohl, the application installed on a cellular phone enables the customer to search for various coupons for both planned and impulse sales. The company's business model is built on profit sharing with coupon companies, and to this end the company has established agreements with the 10 largest coupon companies in the U.S. (Haaretz, Guy Grimland)