Gigya Launched a New Product- Wildfire

Gigya, an Israeli startup that launched a tool in November 2006 that allows people to email widgets to others instead of just posting them on websites. Their initial product is doing well, they say. Now they are launching a new product called Wildfire that will allow widget producers to directly embed their widgets into the bigger social networks (MySpace, Facebook, Friendster, Hi5, Xanga, Blogger and Tagworld are currently supported). There is a do-it-yourself option for small widget startups, and they are working directly with some of the larger ones.

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