FetchBook- Israeli search startup finds niche to challenge giants
Submitted by gil on April 22, 2007 - 14:46
A small, until recently unknown Internet startup company far from Silicon Valley is making inroads against the well-funded giants of the industry by focusing on a vertical slice of the search market: comparison shopping for books.
With neither venture-capital funding nor other investors, Israel-based Fetchbook has carved out a niche for itself by developing a book search and price comparison engine.
On the Fetchbook site, one click allows users to compare hundreds of bookstores and choose the lowest available price.