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Checking the market.

Submitted by Anonymous on January 2, 2007 - 00:16.
Hi, I have a great idea for a new net software that targets a specific part of the market - but a considerable part of it (especially since it has international potential). I've developed a simple sketch and tried it with some people around me and it is well accepted and utilized until now. The question is, what is the best cost-effective way to test the relevant market and see if the demand is really there? How do I do it without compromising secrecy? Thanks, Yaniv
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Checking the Market

Submitted by gil on January 2, 2007 - 16:55.

Hi Yaniv,

This is a classical question any entrepreneur is confronted with.

At some stage you realize that if you want your idea to be implemented you must reveal it.

I think the first thing you can do is try to find domain experts/ consultants and consult with them.

Of course you could use NDA when needed.

Good luck. 

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Thanx for the answer...

Submitted by Anonymous on January 2, 2007 - 17:27.
So, you're saying talking to experts is better than doing a survey? How do I find such an expert. I believe there aren't so many in this specific field and if so, they might well be competitors. One more small thing. Which is better? an expert in the field? or a business advisor (supposedly in the field)? Thanks, Yaniv
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Market Survey

Submitted by gil on January 3, 2007 - 14:35.

I think that surveys are important but expensive, so my opinion is to start with consulting.

Try to find someone who knows the field well, and check that there's no conflict of interests.

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