Advertising giant Y&R partner with PDWay
Submitted by ron on June 27, 2007 - 05:06.
Y&R (advertising giant) partners with PDWay. The deal is that Y&R will get a stake in PDWay in return for strategic help and marketing services (valued as a few million dollars). PDWay is into digital coupons, and has recently completed a 3M$ round from a private investor. They are now seeking to have a 10M$ round of investment (part of it is this deal with Y&R).