Online ad company Kontera raises $10.3m
Submitted by ron on August 16, 2007 - 13:25.
Carmel Ventures, and two current investors Sequoia Capital and Lehman Brothers Venture Capital, participated in the round. According to IVC Online, the company has raised $18 million to date. Kontera is developing personalized context-based advertising, but collates the advertisements in a different way from AdSense. Kontera positions advertisements as information accompanying the pertinent online text, where as AdSense positions the advertisements on the side of the webpage.