web 2.0

לאחר עריכה (כמעט אין סופית) אנו מפרסמים את כל קטעי הוידאו של ה-TWS2008. הקטעים כוללים את הרצאות הפתיחה, Keynote, ראיונות מאחורי הקלעים, פאנלים וכמובן כל הפרזנטציות של החברות הזוכות. אני רוצה להודות לחברות Keta Keta ו-PLYmedia אשר צילמו את כל האירוע, ערכו אותו ולבסוף העשירו אותו עם מידע נוסף וכתוביות דינמיות בעזרת הטכנולוגיה של PLYmedia - אפשר ללמוד על הטכנולוגיה ועל דרך השימוש בה בתחתית עמוד הוידאו. תיהנו !

Tws08 Highlights Clip - More amazing videos are a click away

This morning at that OSCON conference David Recordon of Six Apart will announce on stage the formation of the Open Web Foundation. The new foundation is about providing a home for the development and ratification of web-related standards efforts. The foundation will be focused on developing the technical specifications of protocols used for communication and inter-operability between applications on the web. The foundation will also set out the legal terms and best practices for the use and transport of both private and public data, and the usage of web services.

We first reported on the announcement on Tuesday of this week after Chris Saad, the co-founder of the Data Portability project wrote a post about the announcement. The Data Portability project is focused on the evangelism of data openness and transparency, while the new Open Web Foundation will be focused on implementation issues.

Yesterday at the F8 conference Facebook announced their support for the new foundation, and we have learnt that Google, MySpace, Six Apart, Plaxo and many others will also be supporting the new initiative. Google and Facebook now have an appropriate venue where they can resolve their differences and work on a standard way to have their users interact with each other between the Facebook Connect and OpenSocial platforms. The web foundation also provides the technical details, as well as policy details, on how such a relationship between companies and products could work.

Currently there is not much more at the Open Web Foundation outside of a lot of strong backing, a lot of strongly willed organizers and a lot of initiative. The foundation hopes that within the next few months after the announcement today they will be able to release their first set of work on data standards and formats.

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Today and tomorrow I am going totally mobile. And if you are in the Bay Area, so should you. It’s not too late to get tickets for MobileBeat, VentureBeat’s mobile conference that goes all day today. You can get a 10 percent discount on tickets by using using this code: TCMB08.

I will be there moderating a panel with Rich Miner (Google’s group manager of wireless), Matt Murphy (the Kleiner Perkins Partner who runs the iFund), Sam Altman (CEO of Loopt), and J.H. Kah (SK Telecom’s SVP of Business Development). We’ll be exploring all the big platform shifts going on in mobile right now with the iPhone and the coming Android phones.

I will be continuing that discussion at our own Mobile Web Wars Roundtable tomorrow, which will be a live-streamed discussion. But that’s sold out (the venue only holds 150 people). MobileBeat is much larger and you can still get tickets.

Here the complete list of who is speaking:

Rich Miner, Android/Google, Group Manager, Wireless Programs
Matt Murphy, Kleiner Perkins Caulfield Byers, Partner
Ross Levinsohn, Velocity Interactive Group, Partner
Mike Baker, Nokia Interactive, Vice President
Jeff Sellinger, CBS Mobile, EVP & General Manager
John Smelzer, FOX Interactive Media, SVP & General Manager
Michael Bayle, Yahoo!, General Manager of Global Monetization
Sumit Agarwal, Google, Product Manager, Mobile
J.H. Kah, SK Telecom, SVP, Business Development
Rick Segal, JLA Ventures, Co-Manager of Blackberry Partners Fund
Steve Hegenderfer, Microsoft, Group Manager, Windows Mobile
Brandon Lucas, MySpace, Sr. Director, Mobile
Jed Stremel, Facebook, Director of Mobile
Sandi Isaacs, Paramount Pictures, Sr. Vice President Interactive & Mobile
Erick Schonfeld, TechCrunch, Co-Editor
Dan Farber, CNET, Editor-in-Chief
Om Malik, GigaOmni Media, Founder
Sam Altman, Loopt, CEO & co-Founder
Omar Hamoui, Admob, Founder & CEO
Jason Devitt, Skydeck, Founder and CEO
Richard Wong, Accel Partners, Partner
Jeff Brody, Redpoint Ventures, Founding Partner
Tim Chang, Norwest Venture Partners, Principal
Shawn Carolan, Menlo Ventures, Managing Director
Lars Kamp, Accenture, Head of Wireless Practice
Gregory Gorman, Tertius, Founder
Matthew Fix, Vodafone Ventures, Principal
Satya Mallya, Orange Telecom, Director at Orange Labs
Dr. Richard Koo, Augmentum, SVP of Augmentation Services
Mike Rowehl, Skyfire

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When Paypal competitor Payoneer has raised $8 million in a Series B financing from Greylock and Carmel ventures. That brings the total the company has raised to $14 million. (Greylock led the Series A).

Payoneer’s advantage over Paypal in the micro-payments arena is that it makes international payments easier by not requiring a bank account for verification. Websites like iStockPhoto or Metacafe can issue pre-paid Mastercard debit cards to their customers and transfer funds electronically to the credit card account. The account can be used as a regular electronic payment transfer system as well similar to Paypal.

The Israeli startup (whose headquarters are in New York City), will use the new cash to fund expansion into more markets and invest in technologies to detect and prevent fraud and abuse by criminals and terrorists.

If you are going to go after a niche in the payments industry, international payments is about as big a niche as you can get. But it can also be a dangerous game in the post-9/11 world.

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Some people think that Seesmic is the video Twitter. They are wrong (even if they are investors in the company—Mike). The real video Twitter is 12seconds.tv. On Twitter, you have 140 characters to make your point. On 12seconds.tv, you have, well, 12 seconds. (On Seesmic, you can drone on forever or for 10 minutes, whichever comes first). We have 500 invites for the alpha launch.

The idea is to share moments of your life: sunsets, deep thoughts, funny faces. Or just broadcast your current status. You can upload the videos via a Webcam or your mobile phone, follow video updates from your friends, and even import contacts from Twitter. You can even link your 12seconds account to your Twitter account and it will automatically send a Tweet with a link your videos every time you put up anew one.

Is all of this pointless? Maybe, but no more than Twitter. Although, as a communications platform, text will always be more immediate and accessible than video.

The startup was founded by David Beach and Sol Lipman six months ago. They are bootsratpping it with 10 employees working for burritos. Besides Seesmic, 12seconds.tv also competes with the UK’s Phreadz. Here are a couple sample videos.

Why 12? on 12seconds.tv

New Glasses on 12seconds.tv

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On the iPhone, even the ads are cool. Mobile advertising network AdMob is launching a whole new set of customized ads for iPhone apps. As CEO Omar Hamoui explains in the video above, the ads are specifically designed for iPhone apps. Rather than the static text or image ads that make up most of its mobile ad inventory today, these take advantage of specific features of the iPhone.

For instance, an ad for a song can stream the audio or launch the page on iTunes where you can buy it. A movie ad can open up YouTube so you can watch the trailer. An ad for a retailer can find nearby stores on Google maps. Others call a number through the phone, or can take you to a specific Web page. And just like on Facebook,where many of the ads on apps are simply promotions for other apps, an ad for an iPhone app will launch the App Store. (See video below).

To get iPhone app developers to sign up for his new ads, Hamoui is giving away $1 million worth of advertising to the developers with the most compelling apps who apply here. Each developer who is selected will recieve $5,000 worth of free ads for their apps.

Admob already serves up 34 million mobile ads a month on the iPhone’s Safari browser. But that is a mere one percent of the total that AdMob serves across all phones. Hamoui, however, believes that the new type of ads he is launching today will quickly make up the majority of his inventory. Some of the advertisers he’s already lined up include Ford, Electronic Arts, Land Rover, Jaguar, “The Mummy,” Loopt, AccuWeather.com, and MovieTickets.com.

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AddictingGames, a popular Flash game portal, has announced plans to hold a large-scale awards show pertaining to casual games. The show will take place in 2009, with a series of voting rounds conducted on the site that will allow AddictingGames’ users to decide the final outcome (though judges will have some say).

The show will be open to any casual game on the web, but the results will likely be heavily skewed towards games on AddictingGames, since that’s where voting will actually take place. Few details have been released, but the Nickelodeon-owned site promises content spread on websites and television programs across “the entire Nickelodeon/MTVN Kids and Family Group”.

While the execution is flawed (the voting will be totally biased), developers could use an incentive to create casual games that are more involved than the mind numbing junk games that litter countless sites and development platforms across the web. Alongside a compensation program that AddictingGames will be rolling out for its most popular developers, this could at least help gamers pick out the best of the crop.

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I agree with Sam Gustin when he says that yesterday’s Facebook Developer Conference in San Francisco was in the end a snoozer, but not because CEO Mark Zuckerberg failed on stage.

First of all, saying the event itself was sleep-inducing is just factually incorrect. Before and after the keynote they played music so loud that a deaf person would complain. I was alarmed and somewhat panicked by the noise, but certainly not sleepy. And on a more serious note, Zuckerberg himself was much more at ease and charismatic on stage than I’ve ever seen him previously. He’s no Steve Jobs yet, but he’s no slouch, either.

I left the event feeling fairly upbeat about Facebook. They sent a clear message to developers that they need to build compelling apps and learn to play nice. And they created a clear reward and punishment system to deal with both ends of the spectrum.

But I’ve learned that I need period of reflection after these super-shows before I can really digest what happened. And after reflecting, I’m feeling more than a little let down by Facebook’s product focus and ability to execute.

Snatching Mediocrity From The Jaws Of Victory

A year ago Facebook set the Internet on fire with the launch of Facebook Platform. Competitors rushed to respond, and since then Facebook has been on a tear.

Facebook has all the momentum as the worlds largest social network (if not the most valuable), and they’ve always been willing to launch bold and controversial new products that change the way people perceive the company (News Feeds, Platform, Beacon).

Everyone looks to them to see what comes next. When rumors surfaced in May that they were going to announce Facebook Connect, a way for third party sites to integrate their services with Facebook profile data, Google and MySpace rushed to announce their own versions of the product, with nearly identical features and, in the case of Google (Friend Connect), a suspiciously similar name.

But today they were not bold, and they did not act like thought leaders. There was no controversial but exciting new product experiment unleashed on a gushing audience. Instead, there were minor tweaks to a platform that needs a major overhaul.

Facebook Connect, the most exciting new product on the agenda, is still vaporware. A parade of partners came out on stage to talk about all the great things they’ll do when it eventually launches this Fall. Meanwhile, Google’s product is in working alpha, and MySpace has fully launched Data Availability.

The new three tier ranking system for apps, which we first wrote about in March, addresses the problem of black hat developers, but it may create more pain than it’s worth. Developers have long complained that Facebook plays favorites.

More disappointing is what Facebook didn’t announce today. No payments platform, even though developers are begging for a way to make money beyond pitifully-low (and falling) CPM ads.

Nor did Facebook address their now quaint and basically unusable messaging system, even though MySpace paved the way for them by implementing Gears nearly two months ago.

Facebook also didn’t take the opportunity today to make amends with Google and cross-integrate their products. Competition is fine, but users are best served with interoperable products. In effect, Facebook is continuing to tell their users exactly what they can and cannot do with their own data.

Finally, Facebook chastised developers who build slow applications, telling them that they need to speed things up and think about scaling. But user complaints about the slowness of Facebook in general are on the upswing. Perhaps its time for the company to listen to its own advice.

Suddenly Facebook is acting more like a company with lots to lose (and therefore defend) rather than a scrappy young underdog startup looking to shake things up, capture our imagination and change the world. It’s time for them to be audacious again, and take some risk. Otherwise, they risk becoming simply boring. And that’s the fast lane to mediocrity.

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Microsoft CEO Steve Ballmer dropped the ax today, and it landed on Kevin Johnson’s neck.

Johnson, Microsoft’s soon-to-be ex-President of Platforms & Services, has been with Microsoft since 1992. He was in the unfortunate position of leading the recent Vista effort through its very troubled launch, and running Microsoft’s online efforts while watching their lunch be eaten by Google. He takes a consolation prize: He will become the CEO of Juniper Networks, a $12 billion network hardware manufacturer.

So what’s next for Microsoft? The Windows and Windows Live products now report directly to Ballmer. All the online stuff, including search, advertising and most MSN/Live.com services will be headed by a new executive. Ballmer says they’ll look for the person to lead their Google-killing efforts both internally and externally.

Putting Johnson aside for a moment, It’s damn well time Microsoft put someone in charge of its online efforts. Johnson had to split his time with the Windows cash machine and the results have been somewhat predictable. A half time executive running a product that doesn’t even have a brand (Live? MSN? Microsoft?) can’t win against Google.

The truth is that the next guy (or gal) isn’t going to make any fast gains on Google, either, no matter how awesome Mesh and Silverlight are. Ballmer seems willing to spend as long as it takes, though, noting that the war with Google is over the long term, not the short: “In the coming years, we’ll make progress against Google in search first by upping the ante in R&D through organic innovation and strategic acquisitions. Second, we will out-innovate Google in key areas…”

That sounds like Microsoft will channel yet more Windows and Office profits into their Internet startup. There’s no question that they intend to compete in search and advertising any more. The only question is whether they have any chance of winning.

Even if Microsoft concedes that they have a years (decades?) long war on their hands, they have to face the fact that Google’s commanding lead in search, and the network-effect driven advertising wealth that comes with it, will be hard to beat. And all those client software profits won’t last forever, particularly since Google is eating away at that via their suite of free Office products.

The first thing Microsoft needs to do is buy Yahoo - all of it. That brings them to half of Google’s market share in search, and at least they’re in the game.

Another thing Microsoft needs to do is simply pick a brand name for the Internet side of things, and stick with it. Microsoft. MSN. Live. Whatever, just name it something a little catchier than “Online Services.”

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Getting average know-nothings to create content for your site is easy enough and well understood by now. But how do you get experts to create in-depth topic pages about the hot-button issues of the day, complete with videos, links, and healthy commenting? Russell Fine is trying to do that with Opposing Views, a site that launched a few hours ago. It pits experts against each other on topics such as the economy, global warming, health issues, and politics. “We are trying to create a site where people can get well-informed on a topic quickly,” says Fine.

Opposing Views is an information portal disguised as a debate site. Experts debate hot-button issues, and readers can comment and vote on who they think is right. For instance, the site has a Barack Obama adviser and a John McCain adviser debating about “Who Has the Right Plan For America’s Economy?” A NASA scientist and a Hudson Institute fellow debate, “Have We Reached Peak Oil?” The National Autism Association and a doctor go head-to-head on: “Are Autism and Vaccines Linked?”

Opposing views finds experts and associations willing to argue one side or the other, and sometimes multiple experts weigh in on a single topic. Each argument is broken down into a list of simple points with a headline that readers can click on to go deeper. The experts can argue each point, and embed supporting videos and links. Readers can add their own arguments in comments and vote on who they think is winning the debate. (The best comments can be elevated to the starting page of each debate by the experts).

In the end, fine hopes to create an information-rich site that ranks highly on Google for each topic. In that sense he is competing with About.com, Helium, and even Wikipedia and Google’s newly-launched Knol. The debate format ensures that the content will change constantly, and the participating experts and associations will lend their (link) authority to the site.

The company was founded in September, 2007 and has raised $1.5 million in angel funding from Applied Semantics co-founder Gil Ebaz, Frontera Capital, and Fine (who is also the chairman of sports forecasting company Accuscore and was previously the founder of Youbet.com).

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Yahoo’s Zimbra launches version 3 of its open source desktop email client this morning that is designed to compete with Outlook, Mozilla Thunderbird, Mac Mail, etc. This is a new iteration of their browser-based offline product announced in March 2007.

Zimbra Desktop, which is built on Mozilla Prism, is available for Windows, Mac and linux machines. It weighs in at 40 MB, about double the size of Thunderbird. The product promises the robust features of Outlook, which are lacking in Outlook Express and Thunderbird. Users can access Yahoo mail accounts, Zimbra accounts, or any Pop/IMAP supported email boxes. Zimbra Desktop also includes a calendar, contact list and other features.

Based on limited testing (I set it up with Yahoo Mail only for now), the product is a winner. It’s responsive and quick, which is the most important feature for a desktop email client. I like the ability to tag items, collapse conversations, and perform web and local searches via the search bar in the top right corner of the app. If I wasn’t all Mac across the board to keep things synced properly, I’d use Zimbra permanently. Screen shots below.

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If you glance at the top lineup of gaming applications on the Facebook or MySpace platform, you’ll notice an interesting fact. Not one is the product of a major gaming publisher. Instead a group of independent gaming startups have been the leaders in publishing games within social networks.

Co-founders of the gaming publisher Playfish, Kristian Segerstråle and Sebastien de Halleux, chalk up the growth to a profound platform shift social networks have introduced into the gaming marketplace. Traditionally, large publishers have lorded over the $50 billion gaming industry by controlling two things: access and distribution. Be it a console game or the latest PC title, only big companies could shoulder the large costs of distribution deals and advertising involved in bringing a game to market.

Social networks, however, have are an open platform that give away both access and distribution for free (the CBS backlash is an exception that proves the rule).

You may already recognize Playfish from their flashy Facebook games: Who Has The Biggest Brain?, Word Challenge, and Bowling Buddies. The games have a very similar look and feel to the popular Wii, especially their latest game, Bowling Buddies. Playfish developed the 3 games over the past 6 months and has grown to about 6 million monthly users playing an average of 30 minutes a session. The team attributes this to the social infrastructure that both makes the games more enjoyable and easier to spread. For some perspective, EA’s Pogo.com claims about 14 million visitors per month and has been around since 1999.

For the large part, big gaming publishers have only stuck a toe into social networking. Gaming giant EA’s most notable release to date has been the official version of Scrabble, which currently has around 7,000 DAU (it’s also limited to USA and CAN). However, there’s certainly more to come as these networks watch startups work out the kinks. EA has already done some major releases on the iPhone and has larger plans for their latest acquisition, Rupture. Comparatively, Playfish commands 3 of the top ten gaming apps on Facebook, totaling around 1 million daily active users. The others are belong to notables include SGN, Zynga, and Serious Business.

But traditional gaming companies have been beating the startups on one key metric, monetization. PC and console games saw sales up 43% last year to $18.8 billion. Onine gaming is currently a $1 billion a year business. Pogo.com has around 1.5 million members for it’s monthly subscription service, Club Pogo, for which they pay $4.99 a month or $29.99 a year. Free players of the main site are upsold to premium features and game downloads.

But Playfish is taking a similar approach, looking to monetize gamers on all points of the demand curve. Gamers who are happy to play the basic game will be subject to advertising, while players looking for more can pay for upgrades and premium games. Just this past week they released $10 paid upgrades for “Who has the Biggest Brain?” and expect these payments outpace their ad sales. Albeit, their only form of advertisement is video ads displayed after a game set is completed.

While Playfish has yet to cross outside of the Facebook platform on to other platforms, they’ve made great strides to cross continents by translating their top game “Who has the Biggest Brain?” into six languages. The London-based startup also has studios in Norway and Beijing. They’re funded by $3 million in angel financing with a $1 million bridge from Accel.

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Xobni, the Y Combinator email startup that turned down an acquisition offer from Microsoft earlier this year, has just lost its VP Engineering and first employee, Gabor Cselle. Cselle joined the company in March 2007, sporting a seemingly perfect resume that included work on the Gmail team and a Master’s thesis on “Organizing Email”.

The departure may not be abrupt (Cselle won’t be leaving until the end of August), but it is unexpected, and frankly, doesn’t make much sense. Since launching at TechCrunch40, Xobni has shown impressive growth and received widespread acclaim - Bill Gates demoed the service at the Office Development Conference earlier this year.

CEO Jeff Bonforte (who joined the company only five months ago) says that Cselle simply decided that he was no longer happy at Xobni, and wanted to try building his own startup. Bonforte says that Cselle likely wants his own shot at glory, and because of Xobni’s quick rise to success, members of the team may believe that launching a startup is far easier than it really is.

Cselle’s blog post on his depature seems to confirm this, at least in part:

“Ever since reading a biography of Bill Gates when I was 14 years old, I’ve wanted to be a founder of a company that makes a difference. I’ve wanted to build a workplace where people can be creative, productive, and happy, and a product that delights users and improves their lives. I feel like the time is now.”

Cselle may be itching to try his own luck, but Bonforte’s explanation still doesn’t sit well with us. Microsoft just threw $20 million at the company, which it turned down, likely in hopes of a better offer somewhere down the road. Why wouldn’t Cselle wait for his payday and then jump ship to start his own company?

We’ve heard that Cselle has been unhappy at the company for months, but we haven’t been able to reach him for any further details (we’ll update the post as soon as we do). In his blog post, he says that after leaving Xobni in August, he’s going to travel the world, raising money along the way for a new email startup.

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When Digg’s Lead Architect Joe Stump took the stage at the Facebook Developer Conference in San Francisco earlier today, something in one of his screen shots caught our attention. He was there to show how users will soon be able to log in to Digg without an account via their Facebook credentials (the new Facebook Connect product). But also included prominently in the screen, but not mentioned by Stump, was an option to log in via OpenID.

Digg founder Kevin Rose promised OpenID integration at a conference in early 2007, but the company has been silent on it since then. Like many other companies, they seemed to enjoy the positive press that the announcement made but were unwilling to schedule the development time to actually implement it.

Facebook Connect isn’t slated to go live until the Fall, and we assume they’ll push OpenID at the same time. We asked OpenID’s David Recordan what he knew - he said he noticed the same thing we did but doesn’t have any additional information on when or if Digg would finally implement the single sign-on solution. We also have an email in to Digg for comment.

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Microsoft has just announced a major reorganization of its Platforms & Services Division. It will now be split into two groups (Windows/Windows Live and Online Services) which will both report to Steve Ballmer. That’s right. Steve Ballmer will now personally be running Windows.

Kevin Johnson, who used to head the Platforms & Services Division, will soon be leaving the company to become the CEO of Juniper Networks. Steven Sinofsky, Jon DeVaan and Bill Veghte will be in charge of the newly created Windows/Windows Live group. Microsoft has not yet chosen a leader for the Online Services group.

The full press release is below.

Microsoft Announces Reorganization of Windows and Online Services Business

Platforms & Services Division to Split Into Two Groups and Report to CEO Steve Ballmer.

REDMOND, Wash. — July 23, 2008 — Microsoft Corp. today announced that the Platforms & Services Division (PSD) will be split into two groups: Windows/Windows Live and Online Services, with both groups reporting directly to CEO Steve Ballmer. Microsoft also announced that PSD President Kevin Johnson will be leaving the company. Johnson will work to ensure a smooth transition.

“Kevin has built a supremely talented organization and laid the foundation for the future success of Windows and our Online Services Business. This new structure will give us more agility and focus in two very competitive arenas,” Ballmer said. “It has been a pleasure to work with Kevin, and we wish him well in the future.”

Effective immediately, senior vice presidents Steven Sinofsky, Jon DeVaan and Bill Veghte will report directly to Ballmer to lead Windows/Windows Live. The Windows organization recently announced strong annual sales, with more than 180 million copies of Windows Vista sold globally, and it has driven more than 100 million installs of its Windows Live suite. The organization’s innovation pipeline includes a new version of Windows Internet Explorer, the next version of Windows and the next generation of the Windows Live product suite.

In the Online Services Business, Microsoft will create a new senior lead position and will conduct a search that will span internal and external candidates. In the meantime, Senior Vice President Satya Nadella will continue to lead Microsoft’s search, MSN and ad platform engineering efforts. Microsoft recently announced a strategy to redefine search through innovations in the user experience and business models. As an example, the company’s cashback search program, announced in May, is already generating strong momentum among online shoppers and advertisers.

In addition, Senior Vice President Brian McAndrews will continue to lead the Advertiser & Publisher Solutions Group (APS). APS has great momentum, having signed more than 100 new publisher deals in the past year. McAndrews will continue to focus on the display advertising opportunity for Microsoft, driving execution and integration of advertising assets, including recent acquisitions such as Massive Inc., Navic Networks, ScreenTonic SA and YaData Ltd.

“Our Windows business is firing on all cylinders,” Ballmer said. “We see tremendous opportunity in search and advertising, and we have a clear strategy for investing in success today and growth in the future.”

“Microsoft is a special place and presents opportunity to so many,” Johnson said. “I have been so fortunate to have experienced 16 amazing years of building Microsoft’s business, learning from great leaders in the company and working with phenomenally talented people.”

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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Rumors have been propagating through several popular Mac blogs that Apple will be releasing a red iPhone 3G model for the holiday season. The release will be well-timed, considering the initial iPhone hype will start to slow, and people will be opening up their wallets more for the holiday season. (Photo via MacBlogz)

The red iPhone will presumably be sold as part of the (PRODUCT) RED campaign, a charitable organization that donates money to the Global Fund to fight AIDS in Africa. Apple has released several products for this campaign previously, including (PRODUCT) RED iTunes gift cards, a red 8GB iPod Nano, and a red 1GB iPod Shuffle.

Read more about (PRODUCT) RED and the iPhone 3G at CrunchGear, including an extensive review of the iPhone 3G .

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Today at the f8 conference Benjamin Ling revealed that Facebook will be releasing a Cocoa framework for the iPhone that will allow application developers to integrate with Facebook Connect. The framework is expected to be released sometime in the fall, and will take the form of an SDK that can be used by developers of iPhone applications. Facebook Connect allows applications to integrate the facebook platform and the identity of users into their own applications.

Currently Facebook Connect is only available for web applications, but the announcement of an iPhone SDK is the first sign that Facebook is considering both mobile and desktop platforms as part of their vision.

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The TechCrunch team is on site at the Facebook Developer conference, and we’ll be live blogging the news. Mark Zuckerberg’s Keynote starts at 1:30 pm PST.

Facebook’s press release is here.

Live Coverage

In a press briefing after the keynote, Zuckerberg stated “I wish I knew” when asked when the anticipated payments system would launch. He also hinted that Facebook is working on launching improved search, but they aren’t close to launching it yet.

2:49 PM: That’s it. The show is over.

2:48 PM: Great Apps can integrate with users just like native Facebook apps, and they get early access to features. The Great Apps program is in alpha stage and the first two partners are iLike and Causes. There will be a strong enforcement system with all apps, and they will disable apps that are a problem. Over the last year they’ve disabled apps for violation of privacy or other policies. They take this very seriously, he says.

2:47 PM: The second announcement is the Facebook Great Apps Program (Top Tier program). They embody all ten of the guiding principles, and they advance the mission of Facebook.

2:46 PM: They’re announcing two new programs: a verification program is first - this is the lower tier of the two programs. Starting in September they will invite apps that are secure, respectful and transparent to apply to be verified. Trusted apps get a special badge in the directory and app page. (we posted on this earlier, here)

2:44 PM: They have partnerships with partners to help developer (Microsoft), host and scale. They are launching a new developer website that gives all the information needed for a quick start. He says 1000 apps have been submitted to the Facebook fund. They are revealing the names of fbFund’s recipients to date: Challenge, ConnectedWeddings, Podclass, MyListo, Trazzler, Zimride, LuckyCal, Coursefeed, Hotberry, and J2Play.

They are announcing a new competition today. $2M will be given out over the next two months. Facebook will select 25 finalists who will each get 25k. Users will vote on finalists who will each get 250k.

2:43 PM: He says they must keep the ecosystem safe for users and fair for developers. A year ago equal distribution became overwhelming to users, then they made restrictive changes that hurt apps. Going forward they will have different rules. They are announcing several programs to help app developers. Get Started Quickly tools like adding easy FBML tags.

2:42 PM: He says that they’ve learned a lot in the last year, as they’ve had lots of challenges. Facebook is listening to the community. They’re trying to partner more closely with developers. He says they are making organizational changes that let developers incorporate feedback during the dev process, and they’re creating full time community management organization

2:40 PM: “Security is a big part of it, apps can’t share information with other users unless they obey privacy settings. Apps must also be respectful of the users attention and time. Don’t make users invite 20 friends before you use the app, or spam friends without them knowing. Apps must be very transparent. Users should get what they expect when they click, not an interstitial ad. Design is also important - clean design is a must. And apps must be fast loading and responsive. As the apps get faster, users use them more. Apps need to focus on being robust and scaling properly as they grow.”

2:39 PM: “Building trustworthy applications is important because we live in an ecosystem with network effects. If users leave, everyone suffers. Apps must be safe and trusted.”

2:37 PM: He says apps must be useful. The carpool app is great example, which lets users find carpool buddies. “Apps must also be expressive”- The graffiti app that lets users draw on friends profiles, is a good example. Finally, meaningful apps must be engaging. He says Playfish makes games that are highly engaging. Facebook users have played over 900 million minutes of Playfish games. That’s about 1800 years.

2:35 PM: Benjamin is announcing “guiding principles for great applications” which are based on dialog with community. It’s based on three pillars: meaningful, trustworthy and well designed. The best apps make use of the social graph. Applications must be social. A good example is the Lil Green Patch app, which helps users fight global warming by interacting with other users.

2:33 PM: Benjamin Ling, Director of Platform Program Management is now on stage talking about the “State of Platform.” He says that over $200m has been invested in Facebook apps, $34m this week alone. Additionally, 13 different ad networks have launched that pay out tens of millions of dollars to app developers. He says, “venture capital, ad networks, developers and academics are the ecosystem that makes Facebook platform a success.”

2:32 PM: Mark wraps things up, that appears to be the end of the announcements.

2:31 PM: Zuckerberg asked all Facebook employees who work on platform to stand up, then asked all app developers to stand up.

2:29 PM: “Give people the power to share and make the world more open and connected.” - Facebook’s mission statement

2:28 PM: To recap, he’s talked about new profiles and the highlighting of the news feed, the second item is Facebook Connect. The new profile launched Monday, he says. Facebook Connect will launch developer keys starting today - there will be a beta period.

2:26 PM: That’s it for launch partners. Mark is back on stage.

2:25 PM: A new site will have a “my friends” tab that shows reviews by friends in various cities.

2:23 PM: Mike Philips from Citysearch is taking the stage. He says they are launching a new site, where sharing information is a big piece. They are integrating with Facebook Connect. When a user looks for a hotel, restaurant, etc., Citysearch already has lots of reviews and data, but not a way to link up reviews from friends.

2:22 PM: When you login to comment, users can sign in via Movable Type or Facebook. If you sign in with Facebook, it will display changes - light blue boxes outline your friend’s comments.

2:20 PM: David Recordon from Six Apart just took the stage. They are releasing a plugin for Movable Type that allows people to comment using their Facebook profiles. Users can decide to profiles or keep them private.

2:17 PM: Digg is now allowing people to sign into Digg via Facebook or OpenID. There is no requirement to sign up for a Digg account.

2:15 PM: Launch partners are now coming on stage. First up is Digg by Joe Stump.

2:13 PM: Facebook Connect can show you which of your Facebook friends are also on the outside service, so you can link up with them there too. They are also allowing people to leave comments and requests on third party sites.

2:12 PM: Facebook Connect will let applications share data with Facebook. Users can bring Facebook friends with them to outside sites.

2:11 PM: Mark is now talking about Facebook Connect.

2:10 PM: He says he wants Facebook to be the platform and tools provider, but let apps do anything social they want.

2:08 PM: Mark says we are going to see the decentralization of social networking into apps on the web. Things will decentralize further, apps can run anywhere on the web, not just on social network platforms. They will all work together, just be decentralized.

2:05 PM: People (including us) are writing wall posts for Mark since he has his profile live on stage, but it looks like he’s actually using a fake profile, it shows just 8 friends.

2:03 PM: Mark is now showing a live demo of the new home page.

2:02 PM: Mark says they haven’t completely gotten rid of app boxes, they’re added a tab for them. Some apps really need them. Users can also add tabs for individual apps.

1:59 PM: He says the apps that leverage the news feed the best will be the ones that succeed.

1:58 PM: “The most important part of the profile is the wall and the news feed, which have now been merged. They also give developers an incentive to build apps that let users share a lot of information. This is a lot better than an application box, which people don’t interact with as much.”

1:56 PM: Mark is now talking about the new profile pages and how it fits in with their current goals.

1:54 PM: Mark says that over the last year Facebook hasn’t done enough to reward applications that provide a lot of long term value, and they haven’t punished the ones abusing the system.

1:53 PM: Mark is talking about lessons Facebook has learned. He says that they released the platform as quickly as possible, it wasn’t fully baked yet, and they didn’t anticipate the huge adoption.

1:52 PM: Mark says the most powerful tool on Facebook today is the News Feed. Traffic went up by 50% when they first launched news feed in late 2006.

1:51 PM: Mark is now talking about the social graph, a concept he introduced at the first f8 conference.

1:49 PM: LivingSocial just announced they received $5M in Funding, Flixster received $6M from Allen and Company, and Zynga got $29M from Kleiner Perkins Caufield & Byers. Zuckerberg says, “There has been more than $200 million invested in the ecosystem.”

1:47 PM: David Glazer (Director of Engineering, Friend Connect) is here in the audience (which is about 1500 people), it looks like he will announce something. Perhaps they are announcing some kind of agreement.

1:45 PM: “We’re opening up the translation tool to allow apps to be translated as well…We now have more than 400k developers building on top of the platform. The developer community is spread around the world. More than half are outside of the US.

1:43 PM: Mark is now talking about opening up Facebook for translations made by users. They started with Spanish and French, and now the site is available in over 60 languages.

1:41 PM: Mark is looking back over the last year and says it’s been pretty crazy. Over 24 million people were using Facebook a year ago - today they are at 90 million people.

1:38 PM: Mark says its time to take the Facebook platform to the next level. On a recent vacation he realized (1) they want to build a product that really lets you connect with people, and (2) they want to extend the concept of presence, have more open connections and share more. They want to make the world a more open place

“The most important information is only available if people share it, and have the power and the tools to do so”

1:35 PM: Mark takes the stage and welcomes the crowd.

1:30 PM: Still waiting for Mark Zuckerberg to take the stage.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Facebook just issued the press release for today’s F8 conference. The release is below, with the most important points bolded.:

SAN FRANCISCO, Calif. – Facebook f8 Conference, July 23, 2008 – Facebook today introduced the latest advancements to Facebook Platform during its annual f8 developer conference, calling on its more than 400,000 developers to connect their Websites with Facebook through Facebook Connect, extend their applications to dozens of languages worldwide, and make use of new developer resources to help them succeed.

“We opened Facebook Platform with a belief that community innovation can give people the tools, and the power, to share and communicate in ways that Facebook can’t build on its own. We’re humbled by what our developer community has accomplished,” said Mark Zuckerberg, founder and CEO of Facebook. “We’re confident that the changes we’re presenting today help developers build more meaningful social applications that enable users to share more information.”

Facebook earlier this week released its new site design for users to preview and test, which is being gradually rolled out to Facebook’s more than 90 million active users over the coming weeks. The changes announced today, along with those launched earlier this week, leverage Facebook’s powerful feed system to give developers a new way to gain visibility and help users share and discover more information.

Leveraging the Power of Feeds

“Across the Web, content creation has become easier and more immediate, resulting in a continuous stream of information through what we call ‘feeds’,” said Zuckerberg. “The power of feeds on Facebook is their ability to move you into a world where you receive relevant information in a social context wherever you are on the Web.”

The new site design emphasizes dynamic content and surfaces the most recent and relevant information and activity through feeds, both on News Feed and the Wall. For developers, the new site design enables even deeper integration within the profile for their applications. By taking advantage of the improvements with feeds on Facebook and the other new features, developers can more efficiently distribute their applications and gain more ways to engage meaningfully with users.

“We’re confident that the new profile and integration points will give entrepreneurs and developers even greater opportunities to build their businesses and deliver on the promise of Facebook Platform,” said Ben Ling, director of platform program management, Facebook. “One goal of the new site design is to align Facebook Platform with users’ interests who will see a new class of applications emerge that provide deeper engagement and a better experience.”

Making the Web More Social with Facebook Connect

Facebook announced that 24 Web sites and applications have joined its efforts to make the Web more open and connected through Facebook Connect. A developer ‘sandbox’ is now available so developers worldwide can start working with Facebook Connect.

Facebook believes that enabling users to take their identity and friends with them around the Web, while trusting that their privacy is protected, makes the Web more open and connected. Facebook Connect allows users to bring their Facebook account information, friends and privacy to any third party website, desktop application or device.

Digg, Six Apart, and Citysearch were featured live during Zuckerberg’s keynote today demonstrating their planned implementations of Facebook Connect. Facebook Connect will be generally available to users in the fall.

“Digg surfaces the best content on the Web as voted on by its community of 26 million,” said Kevin Rose, founder of Digg. “Facebook Connect will help us promote more conversations on Digg by giving Facebook’s 90 million users an opportunity to sign-in to Digg with their Facebook accounts and become part of the active Digg community. This allows both Facebook and Digg users to more easily share the content they care about with the people they care about.”

With Facebook Connect, users benefit from the following features:

• Trusted Authentication – easily authenticate into partner sites using their Facebook account

• Real Identity – leverage their real identity across the Web in a trusted environment

• Friend Linking – take their friends with them wherever they go, enabling trusted social context anywhere on the Web

• Dynamic Privacy – assurance that the same privacy settings users have set up on Facebook will follow them wherever they decide to login throughout the Web

• Social Distribution – share actions on partner sites with their friends back on Facebook through feeds Additional planned participants at launch include: Amiando, CBS.com, CNET, CollegeHumor, Disney-ABC Television Group, Evite, Flock, Hulu, Kongregate, Loopt, Plaxo, Radar, Red Bull, Seesmic, Socialthing!, StumbleUpon, The Insider, Twitter, Uber, Vimeo and Xobni.

Expanding Facebook Platform Internationally

As a result of the worldwide success of Facebook’s translation system, the company has opened up the Translation Application to any developer using Facebook Platform. Beginning today, any Facebook developer can make their application available in any of the 20 languages that are currently available on Facebook, with 69 more coming soon.

Developers can now access the Translation Application to either translate their applications themselves, or open up translation of their application to Facebook users around the world, who will work together to define it in their native languages.

This innovative approach combines the passion of Facebook users with technologies that are systematic and manageable. The Translation Application enables developers to get high-quality, fully-translated applications in front of users, no matter where they live or what language they speak – much faster than ever before, and without ever having to pick up a dictionary.

“Through Facebook’s international platform, the possibilities are endless for both developers and users,” said Chamath Palihapitiya, vice president of growth, Facebook. “With no language barriers to break through, developers can take the stage with an even larger audience of users from all over the world, and users will have access to even more great applications than ever before built by the world’s best developers.”

Helping Developers Succeed

When Facebook Platform launched in 2007, it gave developers the opportunity to create applications that are deeply social and meaningful to users. More than 400,000 developers and entrepreneurs from 160 countries have signed up and developed applications. For the next phase of Platform, Facebook has focused on ensuring that developers have the resources and incentives they need to build applications that deliver on the vision of Facebook Platform.

Facebook launched four new and expanded developer programs and resources:

1) Great Apps Program Facebook’s Great Apps program rewards applications that deliver value to users and advance the Facebook Platform vision. Great Apps embody Facebook’s guiding principles for social applications through their meaningful, trustworthy and well-designed user experiences. Great Apps will gain greater visibility on Facebook, earlier access to new features and more feedback from Facebook. Facebook will open the Great Apps selection process to developers in September.

Facebook is excited to announce iLike and Causes as the inaugural Great Apps. “Facebook Platform provided iLike with an unprecedented opportunity to become one of the world’s leading online music services in just over a year,” said Ali Partovi, CEO of iLike. “I’m delighted that Facebook is committed to recognizing the apps that are most appreciated by users. We expect the Great Apps program to have a very positive impact on the entire Facebook Platform ecosystem.”

“The Causes application enables socially-conscious Facebook users to unlock the power of their social network in order to raise money and awareness for the causes they care about,” said Sean Parker, chairman and co-founder of Causes. “With more than 100,000 causes created by 12 million Facebook users, we’ve had remarkable success building user trust and value on Facebook and we’re excited to join the Great Apps program.”

2) Application Verification Facebook is introducing the Application Verification program which is designed to offer extra assurances to help users identify applications they can trust — applications that are secure, respectful and transparent, and have demonstrated commitment to compliance with Platform policies. Verified applications will benefit from added visibility on Facebook. The program is a complement to Facebook’s ongoing policy enforcement to keep the Platform ecosystem robust, and will be open to developers in September.

3) Expanded fbFund Competition In an effort to grow the Facebook ecosystem, fbFund was introduced last year to provide resources to developers, by eliminating some of the challenges of starting a company. As part of a new competition, Facebook will award nearly $10 million in non-recourse grants to the top 25 applications. In addition to the Facebook judging committee, this year users will test applications and vote on their favorites after the first round deadline of August 29, 2008.

Winners from the first fbFund competition were announced today and include: ConnectedWeddings, CourseFeed by Classtop, GoalCamp, HotBerry, J2Play, LuckyCal, MyListo, Podclass, Trazzler, and Zimride Carpool App.

4) New Developer Website Facebook is introducing a new website for Facebook Platform. Improvements include better navigation and cleaner access to the blog, wiki and forum to encourage community involvement. Facebook will also start highlighting social, meaningful and trustworthy application case studies.

For additional information on the announcements made today at f8, please visit the f8 Press Page at: www.facebook.com/f808Press.

About Facebook Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

After years of ceding the upper hand in online travel to booking sites like Kayak and Orbitz, American Airlines is about to fight back. According to the CEO of a competing travel site, American Airlines is about to pull its airline listings out of Kayak and is considering doing the same with Orbitz. If it does so, other airlines such as Continental and Northwest may follow suit.

Airlines don’t like the booking sites because they have to pay them a referral fee for every ticket they sell, as opposed to capturing the full fare when travelers book on their individual sites. Even though that only amounts to a few dollars per ticket, every dollar counts to the troubled airlines—especially now with fuel prices going sky-high and the consumer spending going down.

American Airlines has a particular beef with Kayak because it tends to show AA flights through its partnership with Orbitz instead of directly from American. That means American has to pay a double tax, once to Kayak and once to Orbitz. (The deal between Kayak and Orbitz, charges the competing CEO, was meant to drive up traffic numbers on Kayak as it was potentially seeking an IPO prior to raising $200 million instead last December).

The decision to sever ties with Kayak supposedly has already been made. The only question is whether Orbitz can salvage its relationship with the airline. This should strengthen competing travel sites, especially newer ones that link directly to the airlines like Mobissimo and Yapta.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.